WowRevenue

We opened our first online store many years ago. Ever since, we have been looking for new ways to boost our revenue.

I’m sure you know what it is like. You can see that your store is getting traffic. But you wonder if those visits are really turning into sales that impact your bottom line.

We have been on an ongoing journey of researching and testing different WooCommerce plugins. Most of them left us wanting more features or an easier setup. We eventually discovered WowRevenue, and we’re impressed.

In this WowRevenue we’ll take a look at this plugin’s features, support, and pricing, to see whether it’s the right WooCommerce plugin for your WordPress website.

WowRevenue Review: Why Use It in WordPress?

WowRevenue is a powerful WooCommerce plugin specifically designed to boost sales and revenue through a suite of customizable tools.

Beyond basic discounts, WowRevenue lets you create strategic promotions that encourage customers to spend more.

You can offer a wide variety of discounts, from percentage-based reductions to fixed-amount savings. You can also create product bundles that encourage customers to add more items to their carts.

Plus, the plugin’s upselling and cross-selling features guide customers towards complementary products, naturally increasing their cart value.

WowRevenue also lets you use powerful psychological triggers to drive conversions.

For example, you can add a sense of urgency with countdown timers and low-stock notifications. You can also showcase trending products, and suggest items that are often purchased together in order to increase the average order value.

In future versions, the plugin will let you offer free shipping rewards, gamifying the shopping experience and motivating customers to meet specific spending targets.

You can get started with many of these revenue-driving features without any cost. The free version of WowRevenue offers a surprisingly complete set of tools. It includes product bundles, bulk discounts, quantity discounts, and ‘Buy X Get Y’ promotions.

This makes it a great option for smaller businesses and those just getting started with advanced promotion strategies.

WowRevenue Review: Is It the Right WooCommerce Plugin for You?

The central goal of the WowRevenue plugin, as they clearly state on their website, is to help you significantly increase your Average Order Value (AOV).

Why is that important? Because boosting your AOV is one of the best ways to make more money from your existing customer base. And that’s often easier than acquiring new customers!

Think of it this way. You are probably already working hard to drive more traffic to your online store. At the same time, you should also encourage your current customers to spend just a little more each time they shop.

That’s the power of AOV. It is something everyone who sells online should be tracking and actively trying to improve.

It is fairly easy to calculate. Just divide your total revenue by the total number of orders. The formula looks like this:

AOV = Total Revenue / Number of Orders

For example, let’s say your store generates $20,000 from 100 monthly orders. Then your AOV is $200 ($20,000 divided by 100). Now, imagine what would happen if you could increase that average by just $20 or $30 per order!

This is where WowRevenue comes in. It equips you with a toolkit of proven strategies that can persuade customers to add more to their cart.

It helps you use effective tactics to encourage customers to buy more:

• Creating irresistible product bundles
• Strategically upselling and cross-selling related items
• Highlighting high-margin products
• Offering targeted discounts that encourage spending
• Using social proof to build trust
• Using urgency and FOMO (Fear of Missing Out) to prompt action

In this WowRevenue review, we will dive deep into its features and explore how they work, helping you decide if this is the right WooCommerce plugin to help you achieve your revenue goals.

We will cover the features currently offered by the plugin, however, keep in mind that it is being actively developed. Planned features include gamification and automation features designed to boost your AOV even more while saving you effort.

1. Easy to Set Up and Use

One thing we appreciate about WowRevenue is how easy it is to set up and start using. Some plugins are complex and take hours to configure. But WowRevenue is designed to be user-friendly from the start.

You simply install it like any other WordPress plugin. After that, its intuitive interface guides lets you easily set up your first discounts, bundles, or upselling offers.

Listen, the interface isn’t perfect. We found the learning curve a bit steep in some areas. That said, we really appreciated how consistent the design is across different features.

For example, we found WowRevenue easy to navigate. The clear, logical options mean you don’t need to be a tech wiz to start creating promotions.

This means you can spend less time on configurations and more time on growing your business.

We also like that the interface for creating each type of campaign is the same. Once you have created your first campaign, you can easily use that knowledge to create other types of campaigns.

2. Powerful Discount and Promotion Tools

The first thing we consider when creating a successful revenue-boosting strategy is the effective use of discounts and promotions. We have found this is one of the easiest ways to increase the perceived value of our products and services.

That’s because strategic discounts can incentivize customers to purchase more, driving up your average order value. WowRevenue shines in this area, offering a versatile suite of tools to implement diverse promotional tactics.

Here are some of the key discount types you can easily implement with WowRevenue:

• Standard Discounts: Boost sales by offering percentage or fixed-amount discounts on your most popular items or specific product categories.
• Quantity Discounts: Promote bulk purchasing by offering increasing discounts as users buy more of a specific product.
• ’Buy X Get Y’ Promotions: Make best-selling or complementary products more attractive by offering free or discounted items when a specific product is purchased, such as the highly effective ‘Buy One Get One’ (BOGO) offer.
• Product Bundles: Encourage customers to buy more by offering multiple products at a discounted combined price, enticing them to explore related items. (See the next section.)

WowRevenue provides a flexible campaign builder interface so you can choose where to target your promotions. You can display your campaigns on certain product pages (or all of them), your cart page, checkout page, and even your thank you page.

You just need to select where to display the campaign using the checkboxes at the top of the Create Campaign screen.

You also have multiple options on how to display the campaign. For example, you can display it right on the product page. If you choose this option, then you can use the plugin’s settings to choose where you would like to display it on the page.

But if you prefer to keep your product pages uncluttered, you can display the campaign in an animated pop-up window or a floating window. In both cases, there are plenty of options that let you customize the window.

Now, if you selected the option to display the discount campaign on product pages earlier, then the next step is to decide which products to display it on.

You can display it on all products, specific products, or specific categories of products.

A user-friendly popup window allows you to precisely select the product pages or categories where you wish to display the campaign.

If you have a lot of products, then you can use the search bar at the top to filter the list.

Next, you need to select the products that you wish to discount. Currently, you need to select each product manually. In the future, WowRevenue to plan to add an automation option.

Helpfully, the interface for selecting products is the same as selecting Campaign Trigger Products above.

From there, you can define the minimum quantity required to activate the discount, where you can decide whether customers need to meet certain requirements to qualify for the promotion.

The plugin allows you to customize the discount with ease, choosing between a percentage discount, a fixed discount amount, or a fixed price, giving you a great deal of control over your promotional strategy.

Normally, a campaign will run from the time you create it until you manually stop it. However, there are also Schedule settings so you can start and stop campaigns automatically.

You can schedule each campaign to start and end at a specific date and time.

We love how there are plenty of settings that allow you to optimize your promotions.

You can add incentives such as free shipping and implement a sense of urgency with a countdown timer. As you adjust your campaign settings, WowRevenue provides a helpful real-time preview of your promotion on the right of the screen.

By clicking on different parts of the preview, you can adjust the text, size, padding, color, and more. We love that this is updated in real-time, so you can see exactly how it will look to the customer.

Honestly, we found the flexibility of the campaign editor to be one of the plugin’s strongest points.

3. Offer Compelling Product Bundles

WowRevenue’s bundling feature lets you strategically boost sales by packaging related products together and offering them at a special discounted rate.

By simplifying the purchasing decision, product bundles can entice customers to buy more than they initially planned, effectively increasing your average order value (AOV).

Product bundles offer convenient, all-in-one solutions for customers, and WowRevenue provides you with the flexibility to set your own discounts.

While many stores and online marketplaces apply discounts of 20-40% to encourage bulk purchases, WowRevenue lets you customize this based on your business strategy.

Currently, WowRevenue offers two bundling options, with more on the way:

• Bundle Discount: Create curated bundles of products and offer them at a discount, enticing customers to purchase a complete set rather than individual items.
• Product Mix and Match: Allow customers to personalize their bundle by mixing and matching products from your store to suit their needs.

Both options are accessible within the same user-friendly interface as other discount types, so you can navigate the setup with ease.

When using the campaign builder to set up a bundle promotion, you will select the products to include, and then apply either a percentage or fixed discount to the entire bundle.

On the front end of your store, customers will see the discount applied to individual items and the entire bundle, and can purchase the bundle by clicking the ‘Add to Cart’ button.

For the mix-and-match option, the interface remains familiar, but with slight variations.

The dedicated ‘Mix and Match Products’ section lets customers choose products for their personalized bundle.

To designate certain products as mandatory within the bundle, please select the checkboxes next to them.

The chosen discount applies to all products added to the bundle by the customer, which can effectively encourage them to explore and add more items.

We love how you can create different discounts depending on the quantity of products the customer adds to the bundle. This can encourage them to purchase more, increasing your AOV.

4. Strategic Upselling, Cross-selling, and Downselling Tools

One of our favorite methods to significantly boost your revenue is through strategic order bumps, where you offer enticing products to customers during the checkout process. This is a proven strategy to encourage customers to add more to their order before completing their purchase.

The WowRevenue website explains that, when implemented effectively, upselling can increase revenue by up to 40%. Amazon is a great example of this success, with order bumps contributing 35% to their total revenue. With WowRevenue, you can leverage this power on your own store.

You can offer different types of order bumps using several key features:

• Upselling: Suggest higher-priced or upgraded versions of products to customers who have added a specific item to their cart. This is a perfect way to increase the value of each purchase.
• Cross-selling: Recommend complementary or related products when customers have added an item to their cart. By adding an alert that “Customers who bought this also bought…”, you can encourage additional purchases.
• Related products: Automatically display products that are similar to the ones customers are viewing or have added to their cart, increasing visibility of relevant items the shopper might be interested in.

The best time to present these order bumps is when customers are reviewing their cart or finalizing the checkout process. This gives them the chance to add more items before proceeding with payment.

However, you can also get good results by offering related items on your product pages, providing customers with more options.

With WowRevenue, you have complete control over where to present these offers. You can easily select the pages where these order bumps appear when setting up your campaign.

Like the other types of campaigns, you can customize how they are presented, choosing to display them inline, as a pop-up, or as a floating window.

In the ‘Campaign Triggers’ section of the builder, you can choose the products that trigger the order bumps. You can also select entire product categories, providing flexibility in your targeting.

Given that different products may require different upsells or cross-sells, you will likely need to create multiple campaigns to fully leverage these features.

In the ‘Products to Offer’ section, you select the products you want to show as upsells or cross-sells. We appreciate that the interface is consistent throughout the plugin, so once you’ve learned one section you will have no problem using this one.

Finally, the ‘Front-end Campaign Title’ section, combined with the live preview, allows you to present your order bumps in an appealing manner, giving you control over the aesthetics and messaging of your offers.

Scheduling and FOMO (Fear Of Missing Out) techniques are also available here, enabling you to further optimize your campaigns for maximum conversion.

While the primary goal is to increase order value, the WowRevenue plugin allows you to incorporate downselling into your sales strategy.

This involves offering an older or less expensive model of a product at a reduced price. Downselling may prevent a lost sale if a customer is hesitating due to price concerns, giving them a lower-priced alternative.

5. Powerful Urgency and Social Proof Tools

As we previously mentioned, we strongly recommend that every online store uses urgency and social proof tactics in their marketing.

These psychological principles are incredibly important because they can significantly reduce cart abandonment rates. This is a huge problem because, on average, 7 out of 10 online shoppers who add items to the cart never complete the purchase.

WowRevenue provides the tools you need to combat this common issue.

Urgency tools make use of the power of FOMO (Fear of Missing Out). This prompts customers to make faster purchasing decisions by highlighting the potential loss of a limited-time offer or the scarcity of a product.

Social proof, on the other hand, builds trust with potential buyers by demonstrating the positive experiences of previous customers. These powerful combinations can drive conversions and boost sales.

One of the most effective ways to create a sense of urgency is by showing a countdown timer. This strategic tool encourages customers to make quicker decisions, prompting them to purchase to avoid missing out on a limited-time offer or deal.

WowRevenue makes it easy to display countdown timers on product pages and checkout pages. You can quickly add them to any campaign to provide a highly visible prompt for action.

We also like how WowRevenue lets you use social proof by highlighting your best-selling products. These products are popular because many previous customers found them valuable enough to purchase.

By emphasizing products that other customers have found valuable, you can increase the credibility of the items, encouraging new shoppers to convert and become happy customers.

Looking ahead, WowRevenue is planning to introduce another effective urgency tool: stock scarcity notifications. This feature will display messages warning customers of limited stock availability, triggering FOMO and pushing them to make a purchase before the product sells out.

These powerful tools, combined with the others in WowRevenue, provide a range of ways to optimize your store and reduce cart abandonment rates.

6. Comprehensive Analytics and Reporting

The WowRevenue dashboard provides analytics and reporting tools that are important for understanding the effectiveness of your discount strategies. We were particularly impressed by the depth of the reporting features.

By providing detailed insights, you can pinpoint which offers are driving sales and which ones may need refinement.

The dashboard’s intuitive interface lets you track key performance metrics such as average order value, impressions, and conversion rates. You can use this data to make adjustments to your campaigns and maximize revenue.

One of the standout features is WowRevenue’s A/B testing capability, which lets you experiment with different marketing messages and promotional formats.

This advanced feature lets you easily create different variations of a campaign and compare their outcomes. This lets you see which version resonates most with your audience so you can refine your other campaigns to match your customers’ preferences and behaviors.

These comprehensive analytics and A/B testing features make sure that you are not flying blind. They let you adapt to market trends and constantly improve your store’s performance for sustained growth and success.

7. Community and Professional Support

While WowRevenue is designed to be user-friendly, there are times you might seek additional guidance to maximize the potential of your campaigns. Fortunately, WowRevenue offers a wide range of support options to cater to all your needs.

The official documentation is a comprehensive resource packed with step-by-step guides and screenshots, helping you navigate and utilize the campaign builder settings effectively.

Additionally, small information symbols ⓘ within the plugin offer tooltips that provide brief explanations, ensuring clarity as you work through the interface.

WowRevenue includes a dedicated Support tab that grants quick access to the developer’s ticketing system.

Whether you have technical issues, presale inquiries, or license activation questions, you can quickly create a support ticket and expect prompt, professional assistance from the team.

Actually, we were pleasantly surprised by the response time from their support team.

We reached out to them with some questions while we were testing the product. I was impressed that we received an initial response in just a few minutes. Some of our questions were more complex, but we received detailed answers later the same day.

For those preferring a community-based approach, the WowRevenue website links to an active Facebook community group where users exchange advice, tips, and support. This makes it easy to connect with other users and learn from their experiences.

Plus, the website provides easy navigation to critical topics via a search feature, ensuring you can readily find answers to pressing questions.

The Contact page on the WowRevenue website features a form for direct inquiries, allowing Pro users to request support.

Non-paying users can access community support through the ‘Free Plugin Support’ option, which redirects to the Facebook page for community assistance.

When reaching out for help via the ticketing system, contact form, or Facebook group, make sure you include details about your issue. This will help you get more helpful responses from the support team.

For more on this topic, you can see our guide on how to properly ask for WordPress support.

The WowRevenue blog serves as another valuable resource, consistently updated with tutorials, product announcements, and special offers. This ensures you have access to the latest information and best practices, helping you stay ahead in your e-commerce strategies.

Overall, WowRevenue’s commitment to prompt and helpful support ensures you have the resources and community backing you need to succeed, no matter whether you’re a brand new user or a seasoned pro.

WowRevenue Review: Pricing and Plans

For those just starting out with an online store, the free version of WowRevenue is an excellent entry point. It is available on the official WordPress plugin repository so you can explore its essential features without any upfront investment.

However, for store owners looking to unlock the plugin’s full potential, upgrading to a WowRevenue premium license offers a host of additional features and benefits.

You will need to purchase the premium version to get upcoming features such stock scarcity indicators, next-order coupons, plus automation and gamification features. You will also gain access to priority professional support.

In our opinion, the price point hits the sweet spot between affordability and value.

WowRevenue offers two plans to choose from:

• Single Site License: Perfect for individual websites, this plan costs $99 per year. With the current discount, you pay just $49 annually.
• Unlimited Sites License: If you manage multiple websites, then this plan allows you to use WowRevenue on any number of sites for $199 per year. It is currently available at a discounted rate of $99 annually.

For those who prefer a one-time investment over subscriptions, lifetime licenses are also available:

• Single Site Lifetime License: Offered at $299 outright. With the discount applied, you can purchase it for $149.
• 25 Sites Lifetime License: This plan costs $599 as a one-time fee. It currently has a discounted price of $299.

If you are unsure whether WowRevenue is the right fit for your store, then you can take advantage of its 14-day money-back guarantee.

This risk-free trial gives you the opportunity to test the plugin, and if it doesn’t meet your needs, then you can claim a full refund with no questions asked.

WowRevenue Review: The Right WooCommerce Plugin for You?

To sum up this WowRevenue review, we’re confident that it’s a great WooCommerce plugin. It can help you make more money from your online store by increasing the average order value.

It is affordable and offers many tools to create promotions that encourage customers to spend a bit more when they shop.

With WowRevenue, you can set up discounts on items and bundles that interest your customers. You can place these offers in key areas of your website to grab attention.

You can also give customers the chance to upgrade to a premium product or remind them of other products they might need, boosting their total purchase.

Plus, WowRevenue uses psychological triggers like urgency and social proof, to encourage customers to buy without delay. These techniques can increase your store’s conversion rates, leading to more sales and higher profits.

Whether you want to use discounts, upsells, or psychological strategies, WowRevenue gives you the tools to help your store succeed. If you’re looking for an effective way to improve your store’s earnings, then WowRevenue might be the right choice for you.

We hope this WowRevenue review helped you decide whether it’s the right WooCommerce Plugin for you. Next, you may want to see our guide on ways to increase WooCommerce sales, or ways to increase average order value with WordPress.

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